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The benefits of implementing customer
relationship marketing:
-
Reduction
in costs associated with manual work
-
Improvement
in customer acquisition
-
Improvement
in customer retention
-
Increased
online transactions
-
Faster
and more manageable campaigning processes
-
Increased
breadth and depth of customer information
-
Improved
ROI (Return on Investment)
Our clients, like most offline companies that recently
ventured into e-business, went through an initial stage of
building online customer base. During this phase, our
clients focused on utilizing both on & offline campaign
channels to generate inbound traffic to their websites,
where customer information such as email addresses and
contact information are captured and stored in the customer
database.
As
more companies began realizing the benefits of running
email based marketing campaigns, it became apparent that
converting offline customers into online customers is
critical for optimizing the newly established sales
channels. In 2002 alone, it is estimated that over 2 billion
dollars were spent in the U.S. on email marketing related
products and services - mainly to benefit from replacing
expensive Direct Mail and Print Advertising campaigns
with highly personalized emails that easily track campaign
response activities.
Above are
some sample study cases on how our current clients use
email marketing solution to obtain competitive edge,
reduce costs, and generate incremental sales.
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